Jeremy Osborn: Designer, Educator, Writer

Oct 21

H-mart: bold branding

H-mart, a grocery store chain featuring huge square footage and Korean and East Asian imported foodstuffs has opened a store nearby. Here are some of the designs for past promotional material. I love their use of bold colors and the slightly “in-your-face” composition style. A nice example of visual grammar in action:¬† you don’t need to understand the language to understand that their brand stands for fresh, clean and healthy food as well as greeters with oversize Micky Mouse gloves.

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Jeremy Osborn's Blog

This is the weblog of Jeremy Osborn, a designer, educator and writer living in the Boston area. I write here about design, technology and other matters. Subscribe to the RSS feed and follow me on Twitter.

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