Oct 21
H-mart: bold branding
H-mart, a grocery store chain featuring huge square footage and Korean and East Asian imported foodstuffs has opened a store nearby. Here are some of the designs for past promotional material. I love their use of bold colors and the slightly “in-your-face” composition style. A nice example of visual grammar in action: you don’t need to understand the language to understand that their brand stands for fresh, clean and healthy food as well as greeters with oversize Micky Mouse gloves.







